The meaning of "Influence" is to spread awareness of what people are consuming, whether its the videos they watch, the music they listen to, or the people they surround themselves with. Everything you feed your spirit, slowly changes you as a person. For example if you're always listening to music about getting high, watching videos of people who smoke, and surrounding yourself with smokers, you'll eventually find yourself smoking too. The solution to this problem is to feed your spirit positive things, and surround yourself with beneficial influences. Once you start consuming positivity, you can become a better person, which will eventually lead to you being a good influence to others.